From customer relationship management to customer service and product innovation.
The Center for Marketing Management at the ZHAW School of Management and Law is geared towards creating a close link between research findings and hands-on experience in the field of marketing.

The Center for Marketing Management covers the whole spectrum of modern marketing in its foundation courses, continuing education courses, research and development activities, and consulting services. In the center's academic and practical activities, the main focus is on customer relationship management (CRM) and sales, customer-focused pricing, integrated communication, and the innovation of products and services.

We work with large corporations, small and medium-sized enterprises (SMEs), and private individuals, both within the region and nationally. We also work closely with our tertiary institute partners.