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Master's degrees
Building on the Bachelor’s degree programs, the consecutive Master’s degree programs offer students the opportunity to study specific subject areas in more detail and increase their scientific competence while dealing with real-world issues and practical challenges. At the same time,, the program is designed to develop students’ analytic and problem-solving skills, thus enabling graduates to pursue careers in middle to higher management.
This Master’s degree program offers in-depth study of modern marketing approaches, communication, and sales and after-sales business practices. The program equips students with the knowledge and skills necessary to develop a successful professional career in all marketing-related areas in companies and organizations.
Students in this program acquire solid skills in the areas of IT management, strategic and operational process management, as well as project and change management. Students may specialize in Knowledge and Information Management, IT Governance, or Risk and Compliance.
* The start of the degree program in the fall semester 2012 is subject to approval by the Federal Department of Economic Affairs (FDEA).
Approval for the planned Master of Science in Business Law is still pending.
Information on continuing education Master’s degree programs (MAS) may be found under Continuing Education.
More Information
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The Bologna Reform process
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Following the Bologna Reform process – the most comprehensive reform of European tertiary institutes in the past decade – universities and universities of applied sciences have started to introduce masters and bachelors degrees that conform to the Anglo-American tertiary system. Switzerland introduced its first bachelors degrees in 2005. From September 2008, Swiss universities of applied sciences will offer students bachelors degrees and a range of so-called consecutive master degrees. These are designed for highly motivated students with above-average abilities who wish to gain a second academic qualification and who have a serious interest in research.
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The consecutive masters programs
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Complementary to the bachelors degrees, the consecutive masters degrees offer advanced study in a specialist area, allowing students to deepen their scientific competence while continuing to gain practical experience. The degrees also provide students with in-depth analytical and research skills, and prepare them for professional opportunities in middle and upper management.
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All masters are not equal
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The new consecutive masters programs represent an advanced level in the tertiary system and should not be confused with the MAS (Master of Advanced Studies) or the MBA (Master of Business Administration) degree programs. The MAS degree program is a continuing education course that recognizes students' practical experience. The MBA is an additional course of study in business administration designed primarily for students from other academic disciplines; MBA students must have previous work experience. The MBA is also a continuing education course.






